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Product Mastery Now for Product Managers, Innovators, and Leaders - Chad McAllister, PhD - Helping Product Managers become Product Masters

Product Mastery Now (previously The Everyday Innovator) is a weekly podcast dedicated to your success as a product manager, leader and innovator. Join me, Chad McAllister, for interviews with product professionals, discussing their successes, failures, and lessons-learned to help you excel in your career and create products your customers will love. Every organization must have products that provide value to their customers. People like you who know how to create that value are the ones with real influence. The topics are relevant to product and innovation management, and include: creating a culture of innovation, managing product development, validating the viability of product concepts, conducting market research, selecting a product innovation methodology, generating product ideas, working well with teams and cross-functionally, and much more.

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